In the words of Yoda, "skeptical I am". If it is the real deal Sean I sure as hell wouldn't use them on competition ribs! Depending on who your judges are you could go down in flames. The first thing I question is the taste. He put about a half gallon of lighter fluid on that lump and we all know what that makes ribs taste like. That [bleep] is the quickest way to ruin a perfectly good grill or pit.
Next is the way he described the "terrible" quality ribs. They're spares, they're fatty, that's why we love them (see my tag line). How in the hell does it "drive the rub into the meat and speed up smoke absorption"? I could be wrong, but I ain't buy'in that those big racks of spares were cooked in an hour.
Mike
Know fat, know flavor. No fat, no flavor.
I tried going vegan, but then realized it was a big missed steak.