No live bait fish allowed in Utah.
It's a gimmick. It will catch a few fish, I'm sure. But its real purpose is to catch dollars.
(Incidentally, I cast a suspicious eye at a product promo from a 6-post member. Not accusing, just pointing out the possibility.)
Edit to add: In the first video, the lure is "sweetened" with a chunk of cut bait. Hardly an objective test.
Last edited by RockyRaab; 07/03/15.