The only rifle I'm shooting H4831 right now is my 270 Win.
When I started working up loads for that rifle, I went with regular H4831. Then I tried H4831sc. Accuracy was the same with both versions, but the same charge of H4831sc provided more ideal load density, minimal power compression, somewhat higher velocities, and more consistent chronograph readings, not to mention better metering through the powder measure.
The faster speeds may well be a lot-to-lot variations thing, but I deliberately went out and bought another can of H4832sc from another lot, and it provided the same results as my first lot of H4831sc.
So from what I've seen, H4831sc does have some very meaningful advantages over regular H4831, especially with smaller-capacity cases like the 270 Win.. It's not just about marketing......on that point I respectfully disagree.
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This is all true and most handloaders would find the same or similar results which is why Hodgdon informs us that the powders are interchangeable.
My comment as to the marketing aspect, was to inform/imply that marketing is the determination of an idea that generates additonal sales. By shortening the granule size, the sales pitch can lean towards that market segment that prefers to use a powder thrower, thereby creating a need.
We never used deodorant until marketer's told us we stink, nor chewed minted gum until we were told we all had goat's breath.
I studied marketing at college so have an understanding of what it is and how it applies to sales, as well as having over 20 years in sales and marketing behind me.
Hope this clears up my perhaps, too flipant, comment.
AGW