The Celestron TrailSeeker ED at $380. was the #1 rated mid-range binocular in a recent birder site where they rated 15 different binos up to the $640. Vortex Viper. That Vortex was rated at #4. Birders are pretty particular about their binoculars.
I have pointed several folks to the Celestrons and agree they don't get the buzz they may deserve. A lot of competitions in that arena. .
Looking for a low cost Christmas present options for a friend who clings to cheap 30 year old Bushnell with broken eye cups. I found a 8x32 Styrka S5 for under $100 on amazon. Styrka is no longer in business but I think these were going for around $300 not long ago. I spoke to them when they started the company and liked them. Finally seeing one of theirs I am incredibly impressed. I have 8x32 Zen Rays ( also no longer in business) and these were the first roof prisms I felt were bright enough for me to swap my porros out. The Styrka are probably better than my Zen Rays, Great adjustments and depth of field with a wow factor. Smallish with super nice rubber armor. Looking at roofs my number one priority is Dielectric coatings and all mentioned in this note have them.