AFP and others.
It took me a while because I had to dig through my archives, but here are emails between SWFA and ME that date back to 2000, before "THE EXODUS," for those that remember those days. <img src="/ubbthreads/images/graemlins/smile.gif" alt="" /> It is THE ENTIRE transcript of our dealings, as reflected by my Outlook archives. I have nothing else between us until a few months later, when I bought a LPS from them. Posting this seems very irregular to me, but in this case, considering what's been said, I felt I needed to.
Here's what Chris says:
We would have never paid to advertise here if we knew his intentions.You got your story mixed up a little. We started advertising here when we were asked to by the mass exodus of Shooters.com posters that you inherited. You then asked me if I would sell you scopes, I said no because we don't sell to dealers...just the public. All of this was after you had our money. You can now make the call on the actual facts, as opposed to what either of us SAY the facts are. I have added, deleted, or omitted NOTHING.
The first email is in response to an ebay ad. I was shopping.
>At 10:35 AM 10/9/00 -0700, you wrote:
>>What's your best price on a 1.5x5 matte finish?
>>
>>Also, I have an e-commerce site. Would you be interested in chatting about
>>selling Leupold's at
www.24hourcampfire.com?
>>
>>Thanks.
>>
>>Rick Bin
> >At 12:21 PM 10/9/2000, you wrote:
> > >$325.00 plus $14.99 S&H. I am forwarding this to my son Chris he is more
> > >knowledgable than me and might be interested in joining your chat room if
> > >he has the time which I don't see how he can but you never know. Jim
>Sent: Tuesday, October 10, 2000 9:20 AM
>To: Rick Bin
>Subject: Re: Saw you auction for a 2.5x8 Leupold.
>
>
>Rick,
>Are ya'll related to Shooters.com?
>
>Chris
At 05:50 PM 10/10/2000, you wrote:
> >Chris:
> >
> >I have been there many a time, and have actually seen your posts. Kudos
>for
> >the savvy info! I subscribe to the Atcheson theory, i.e., "Good glass
>costs
> >nothing. Good glass weighs nothing!" I sense that you do too.
> >
> >I have talked to a few guys that have bought stuff from you as well, mostly
> >guys I "know" from AllOutdoors.
> >
> >I am very interested in selling/reselling good Euro optics. I am a Zeiss
> >man myself, but would love to carry Leica and Swaro, along with Leupold,
> >Nikon, Bausch & Lomb, and Pentax, on the website. At least, these are the
> >makers I like, probably in that order. Think we could swing something?
> >
> >And yes, I do need a 1.5x5 VXIII in matte for my new .375 H&H (can't afford
> >the Zeiss right now). I have yet to see the 1.5x6 LPS anywhere. Do these
> >even exist yet?
> >
> >Looking forward to hearing from you.
> >
> >Rick Bin
> >www.24hourcampfire.com
>-----Original Message-----
>From: S.W.F.A., Inc. [mailto:
[email protected]]
>Sent: Wednesday, October 11, 2000 9:12 AM
>To: Rick Bin
>Subject: RE: Saw you auction for a 2.5x8 Leupold.
>
>
>Hello Rick,
>We would be glad to sell you anything we have at our dealer price. We do
>not publish a dealer price list and prices will have to be quoted on a per
>item basis. Also we have plenty of the Leupold 1.5-6 LPS in stock right
>now. We can sell you one for $750.00
>
>Chris
At 10:58 PM 10/11/2000, you wrote:
>Chris:
>
>Great.
>
>Can you give me a rough idea of how the dealer price you will give us
>relates to MSRP so that I can figure on a markup for display? I have to
>have a set price integrated into the website so that I can process credit
>card transactions. Also, what can we do about product images and
>descriptions? Do I have to get them from each individual manufacturer, or
>can you supply them as part of a reselling agreement?
>
>I'll be in the mountains this whole weekend on a backpack deer hunt, so if
>you don't hear from me in the next couple of days, I'll be sure to get back
>to any info you send me early next week.
>
>Thanks, and I'll think about that LPS. I sure would like your opinion on
>them, as I haven't eyt seen one in other than the 3.5x14. I would mount the
>1.5x6 on a .375 H&H. I want max FOV, then eye relief (isn't it a constant
>4" on the LPS?) is my next biggest concern. Which would YOU mount on a
>dangerous game rifle, an LPS, a VXIII, or a German Zeiss?
>
>Rick
Received Thursday 10/12/2000 8:43 a.m.
I don't have a price list or a certain percentage off of MSRP, our cost
changes quarterly on the Euro optics. After rethinking, we will have to
pass. We are and have been strictly retail for over 25 years and I just
don't see how this can work smoothly. The only thing I would be able to do
is sell you product at a discounted price on a per item basis. Once you
own it you can formulate mark up. We can not drop ship to your
customers. We also can not supply you with images, descriptions, etc. To
be honest we barely have time to get done what we already have on our
plates and this is sounding like it will require too much of my time for
less money. I hope you can understand.
As far as your dangerous game scope, I would buy the Swarovski Pro-Hunter
1.25-4 with the special #24 reticle first, then the Zeiss and LPS.
Chris
The following exchange occurred four and a half months
LATER, after "The Exodus":
Sent Wednesday, 2/28/01 8:48 p.m.
Hi Chris:
First, it's a pleasure having you on the Board. Thanks for contributing your expertise!
Second, you may recall that we exchanged emails a few months ago re: my selling optics on the site. Where we left it was that since you didn't want to drop ship, etc., that you would sell me scopes for a reduced price but I would have to buy them outright from you.
I mention that just to maybe jog your memory as to who I am and not to revisit that subject (although if your feelings have have changed with regard to that ... )
ANYWAY, the reason I'm writing is because I'm still looking for a scope for my .375 M70. I think I like the VXIII 1.75 x 6 E in matte, or the 1.5 x 5 in matte. How do you feel about a some kind of barter for banner advertising on the site?? I'd love to have you as an advertiser anyway, but it sure would be nice to swing a deal for a scope and avoid cutting Uncle Sam into it on both ends!
I hope I'm not being presumptuous by suggesting this. If you're uncomfortable with the proposal for whatever reason, please accept my sincere apologies.
In any case, I hope it sounds like something you might be interested in doing.
I'll hope to hear from you.
Take care.
Rick Bin
www.24hourcampfire.com> >At 12:05 PM 3/23/2001, you wrote:
> > >I never heard back from you before.
> > >
> > >How do we go about getting you set up as an advertiser, Chris.
> > >
> > >I'd love to have your banner up!
> > >
> > >Let me know.
> > >
> > >Rick Bin
> > >www.24hourcampfire.com
> >Rick,
> >
> >I thought I got back to you. In fact I was waiting to hear back from
> >you. Anyway to summarize what I thought I sent back to you.
> >
> >We have not had good luck at all with banners. We have spent ridiculous
> >amounts of money and time trying banners as a form of advertising with very
> >very little return. The only way we could do something is if it is
> >seriously inexpensive. I think just having our name visible and on peoples
> >minds is a good thing. And frankly that is about all banners do for us is
> >keep our name out there.
> >
> >Tell me what you have in mind price wise or trade wise and we'll see if it
> >is cost effective for us.
> >
> >Talk to ya soon,
> >Chris Farris
>At 01:58 PM 3/23/2001, you wrote:
> >Chris:
> >
> >Thnaks for getting back to me. I thought you had gotten mad at me or
> >something!
> >
> >Anyway, I don't know what "inexpensive" means to you, but we're charging
> >$250/year for the rotating banner ads. As I mentioned, I'd just as soon
> >make a trade for a scope, or work out some kind of barter, if it's all the
> >same to you.
> >
> >Bottom line, I'd rather have you up there than not. Now that you know what
> >we charge, let me know what makes sense for you. We can hammer SOMETHING
> >out, I'm sure.
> >
> >Rick Bin
> >www.24hourcampfire.com
-----Original Message-----
>From: S.W.F.A., Inc. [mailto:
[email protected]]
>Sent: Monday, March 26, 2001 1:40 PM
>To: Rick Bin
>Subject: RE: Hi Chris:
>
>
>Rick,
>
>We would need to be at about $100.00 for two years. If that's not feasible
>for you I can understand.
>
>CF
At 03:50 PM 3/26/2001, you wrote:
>Chris:
>
>OK, $100 for two years it is (PLEASE keep it under your hat!!). Can I get
>my personal stuff at wholesale or close thereto into the bargain? I
>promise, just my own stuff. I can return the favor if there's stuff you'd
>like that we carry. Sure would be nice.
>
>Send the check to:
>
>Rick Bin
>24hourcampfire.com, Inc.
>Attach a banner to an email, and I'll put it up this afternoon.
>
>Thanks.
>
>Rick
Rick,
Sounds like a plan. I can sell you personal goodies for 5% over actual
distributor cost if you pay with check or money order, add 3% for a credit
card.
I sent a few banners to rotate so they don't get stale.
Chris
PS : Check will not be mailed until sometime next week. The check writer
is on vacation.
Please note the dates, folks.
As far as I can tell, I made one mistake in my recollection of the facts, and that is that my first email to SWFA was after the website went live, and not before. It was before "THE EXODUS," however, and thus my confusion. Also, we did not become Leupold dealers until after February 2002, when I attended the Vegas SHOT Show, and we didn't put scopes up until July-ish, after the $100 banner ad had run for 16 months, which got the following response from Chris:
This will be my last post on 24hr due to Rick's decision to accept my advertising dollar then start selling optics priced $5. less than our prices. Obviously this is a conflict of interest on my part. I see many of ya'll on other sites and will still offer special deals and help ya'll out any way I can (just won't be here). Check out the optics boards at HuntChat.com, ar15.com and Shooters.com. Shooters has really changed for the better and keeps getting better.
See you guys around. I responded:
Sorry to see you go, Chris.
Prices were not set with you in mind. I gave a directive to my employee to find the lowest advertised prices on the Internet, and match them. It came down to Bear Basin and you, and we matched whoever was lower, unit by unit and scope by scope.
Also, I never hid the fact that I was interested in selling optics. In fact, I asked you to become our supplier twice, once when we first went live two-plus years ago. You considered it then and ultimately decided against it. After the SHOT Show in February, I came to you again. I was offered a chance at a Leupold Dealership at the SHOT Show. I came to you before accepting that deal because of your reputation, and because of our past dealings. I wanted you to be our supplier. You weren't interested. I understand completely. But I wasn't going to turn down the other deal too.
I have no hard feelings. I'd be glad to leave your banner up for the remainder, or I would be glad to give you a pro-rated refund. Whatever you'd like. Hell, I'd still like for you guys to be our supplier!
Finally, I'll go on the record here once again to say that Chris and SWFA are a top-flight outfit. I have purchased from Chris, and the service and price were excellent. I have nothing but good things to say about Chris Farris and SWFA.
I'd like to leave it at that other than to request that we conduct the rest of our remaining business via email or, preferably, phone. I have no intention of bad-mouthing anyone, either online or off.
It's just business.
Rick The rest of the story is contained in this thread.
At this point, I just want to say that I am sorry this has gone this far. I accept fully any blame that is attributable to me. All I want is to make sure that inaccurate claims against me are not made. I was completely up front about my intentions from Day 1, from my very FIRST email to SWFA. Moreover, even after Chris left, I allowed his banner to run until its expiration to honor our deal. I have taken every opportunity before this thread to publicly compliment Chris and SWFA. I don't know where Chris got the idea that buying a $100 banner precluded me from pursuing my e-commerce ambitions, but it was NEVER contemplated in any of our communications, nor would I ever have sold such for $100. My intentions were clear, unambiguous, and overt. I never hid them. Bottom line is that he got a GREAT deal on a banner and was able to market his wares here exclusively while he was the only game in town for 16 months. My entering the fray might have surprised him, but it shouldn't have been unexpected. It took a while, but I GOT got my dealership without SWFA! Them's the breaks, Chris.
I'm DONE with this! Chris, your posting privileges remain.
Best to you and your family.
Rick