"In the future, whether it's entering your home, opening your car, entering your workspace, getting a pharmacy prescription refilled, or having your medical records pulled up, everything will come off that unique key that is your iris," says Jeff Carter, CDO of Global Rainmakers. Before coming to GRI, Carter headed a think tank partnership between Bank of America, Harvard, and MIT. "Every person, place, and thing on this planet will be connected [to the iris system] within the next 10 years," he says.

For such a Big Brother-esque system, why would any law-abiding resident ever volunteer to scan their irises into a public database, and sacrifice their privacy? GRI hopes that the immediate value the system creates will alleviate any concern. "There's a lot of convenience to this--you'll have nothing to carry except your eyes," says Carter, claiming that consumers will no longer be carded at bars and liquor stores. And he has a warning for those thinking of opting out: "When you get masses of people opting-in, opting out does not help. Opting out actually puts more of a flag on you than just being part of the system. We believe everyone will opt-in."cdo-on-minority-report-advertising-and-the-future-of-biometric-security

Earlier today, we revealed the future of security and advertising -- and how it will all fall under the watchful beam of an iris scanner. The company behind the technology, Global Rainmakers Inc., has big plans for the system, which is launching in the city of Leon, Mexico. To help wrap our heads around the project, we spoke with Jeff Carter, chief business development officer of GRI, to find out how it will change our lives.