Sure looks like a pinfish to me.
Just about any fishing show you turn on these days is touting LiveTarget lures.
Edited to add:
Swing by Bass Pro on the way home this afternoon to pick up some more Beetle spins. We've been losing a few up at Loxahatchee past couple weeks.
Figured I'd check out those LiveTarget swimbaits while I was there. There must have been seven or eight J Hooks stripped with the labels on them for those pinfish. All I could find were 3 finger mullet. Must be working pretty good.
They were $8.99.