for the most part all addatives to fuel or oil are snake oil period.
Mobil 1 or any multi-vis diesel-rated synthetic is a very good idea for very-cold climates
a re-post for those that didn't read the whole thread or haven't ever read this scientific study on additives to ULSD fuels.
I'm definitely not in agreement with the 'it's just snake oil' theories. Additives can make a BIG difference in injector life for the older diesel engines that weren't designed for ULSD. When the lubricity is decreased or removed (like sulfur), you have to do something to replace it, or guaranteed you'll pay big time in engine parts down the road.
I knew some pilots who ran JetA in their trucks or VW's with no additive (they had the 'snake oil' attitude), and their engines puked in less than a year. Wouldn't listen to us mechanics about the airplanes, and they wouldn't listen to us about their diesels. Such is life......