GunDoc7 as in new recently manufactured rifle. Thanks
Basically, it is a spray on commercial finish in Matte.
The lack of "depth" is mostly due to the lack of light refraction due to the matte finish.
If you want more depth you will need a bit if gloss to the surface. A good trick to use on such modern stock finishes is good old fashioned plain white tooth paste.
Rub some on a cloth and rub it in to get the desired shine. Wipe it off with a damp cloth & then wipe it with some Armor- all. It should do the trick.
Be carefull NOT to get it in the checkering..