Prices jump all over. Just wait until the one you want hits a low point.
I definitely prefer the ballistic plex of the FF II to the new one. The E1s look like a cosmetic redesign, though
I suppose coatings or other details may have changed. Like the look of the old one better too. Found one with the BP on Amazon for $159, free shipping (but with sales tax). Still looks like the best price overall on that particular one.
I bought four closeout Hawkes over the last couple of years for from $100-$200 ($200 for the 8x56). I'd say the quality overall is similar, and the Hawkes are all illuminated and have long ER, but the clicks on the Burris are much more positive, and naturally without illumination, they're a little lighter. All decent scopes. None of them have the fuzz, lint, whatever, on the reticle like my VX-5HD 2-10 has; WTF is THAT?