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to Academy Sports.

https://www.prnewswire.com/news-rel...-academy-sports--outdoors-301268036.html

Quote

BEAVERTON, Ore., April 13, 2021 /PRNewswire/ -- Leupold & Stevens, Inc., provider of the world's most rugged, lightweight, and clear sport optics, is pleased to announce the sale of the Redfield brand to Academy Sports + Outdoors ("Academy") (NASDAQ: ASO).

"The sale of Redfield to Academy Sports + Outdoors is part of our continued strategic focus on the Leupold brand," said Bruce Pettet, President and Chief Executive Officer of Leupold & Stevens, Inc. "We will continue to produce the world's best performance optics for the elite outdoor athlete."

The sale includes the brand rights for the Redfield brand of sports optics. Academy will develop and sell quality sports optics exclusively for Academy Sports + Outdoors under the Redfield brand going forward. Leupold will continue to support the warranty obligations for any legacy purchases of Redfield optics.

Redfield will join Academy's portfolio of exclusive brands which already includes outdoor brands like Magellan Outdoors, Monarch, H2O Xpress, and Game Winner.

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probably will just continue the slide downhill for Redfield.


Sam......

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Great, more Chinese house brands from Academy.

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Redfield is probably better than the Freedom line anyway


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Originally Posted by PaulBarnard
Great, more Chinese house brands from Academy.


#WuvWuWongTime


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Thanks for posting that. Just the other day I was looking at my circa 2011 Redfield Revolution by Leupold and wondering about the current status of Redfield. I don't see much Redfield stuff around compared to back then. Looks like Leupold wasn't getting the results they had hoped for with the Redfield acquisition.

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Redfield always has been a loser with cheap crap!!


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Originally Posted by Sharpsman
Redfield always has been a loser with cheap crap!!


Guess again ...... The recent Revolutions are a very good value and trusted scope here. I'd buy more.

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My previously mentioned Redfield Revolution is the 4-12x 40mm version. Turns 10 years old this year; been on 3 different rifles and never had a problem. In that price range of scopes, I'd buy another one if I was in the market.

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Bruce sounds like a homo.


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Originally Posted by Jim_Conrad
Bruce sounds like a homo.


Yeah, where are these "Elite Outdoor Athletes" and what do they do with optics?

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The Revolutions are great scopes for the money. Can't say much about the others. This probably doesn't bode well for Redfield quality going forward, but time will tell.


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Originally Posted by SuperCub

Guess again ...... The recent Revolutions are a very good value and trusted scope here. I'd buy more.

+1


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“Hey, Joe Bob!! You get those “Redfield” labels printed up, so we can slap ‘em on these Chinese scopes over here????”

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Originally Posted by wink_man
Originally Posted by SuperCub

Guess again ...... The recent Revolutions are a very good value and trusted scope here. I'd buy more.

+1



+2


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I didn't know Redfield had enough weight in its name to be worth buying these days. They were hot in the 80-90's, but then the industry blew up.

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Didn't know Academy was into manufacturing....

Or is it just naming rights they bought?


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Originally Posted by TnBigBore
Originally Posted by wink_man
Originally Posted by SuperCub

Guess again ...... The recent Revolutions are a very good value and trusted scope here. I'd buy more.

+1



+2


+3

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My son and I bought a handful of US made 3-9X Revolutions some years ago when North 40 Outfitters was clearing them out for $100. Excellent scope at twice that price.


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I bought a 3-9 when they first revived the brand. Found it to be pretty much as vague with regard the adjustments as VX-2s, and not as pretty. I’d take a friction-knob VX-1 over either. Price was the sole attraction, and now years later, Burris FFs cost about the same, no doubt due to being made in the Philippines, and are better.


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