Home Forums Hunting & Shooting Hunter's Campfire Did Black Rifle Coffee Get Woke?

Been driving all day, just saw this, but no Miracle Whip. Only Dukes in our house.

Community Coffee breakfast blend is my number one backup to my regular local roast. I thought BRC was just as bad as Starbucks and just as overpriced!

Maybe he found out they were long time members of this forum….

Whew,

you had me worried there.

Consider some of your shortcomings redeemed!

Haha,

"Racist" ....

The usual Marx/Trotsky explanation to suppress free speech ..

Fkn Communists are all around us .... even in Alaska ....

It must really chap your ass that you can’t get away with being a racist piece of trash like you could a few years back.

Lol you and you’re type are on the way out, enjoy the ride.

Akpen doodie you sound like a homosucktual. Can't you just try to get along? Or get along and don't come back. Be Well, RZ.

I mean the (nowadays) common definition of the word "racist" being BS doesn't mean people can't hold unjust predjudice against other races.
Never did understand why buying coffee with a gun on it had such widespread appeal. If a company wants to impress me, they should make a good product and not advertise with the personality/opinions of the owner.

Dumbass bites the hand that feeds him to get a pat on the back from the woke society.

He nambed his brand Black Rifle to appeal to whom? Northeastern gun grabbing liberals? California Wokestas? No, the Guns, God and America group. Who else would be attracted to "Black Rifle" brand anything?

Black Rifle Coffee revealed their liberal positions back during the Obama years. I am glad it is coming out again. People need reminding. Vote with your wallet.

Steve90210 likes to post and run. He's not so much into discussing his "sky is falling" content.

BRC founder Evan Hafer is on the Clay Travis show (Formerly Rush') right now. Explains how the New York Times eidited and took his comments out of context. Worst of the comments that have been circulated were about an anti-Semitic cyber attack on the company, goons thinking Hafer is a Jew (he's not). Hafer has no use for those people who posted endless BS about him and his company the early part of this year.

I see it, and expect nothing less from the NYT.

Easy way to harm a Right owned company. Piss there own customers off. Easier thanhurting them with haters. More effective too.

Well, if he wasn’t smart enough to know the NYT is King of Spin, then he is a complete Dumb Ass or he is in CYA mode.

He’s in CYA mode. He’s a left leaning con man and this isn’t the first time he stepped on his dock and showed his true colors. If memory serves, his idea to get into the coffee business started by getting us taxpayers to purchase a $35,000 coffee maker while he was deployed overseas. The dude is a dirt ball and used his vet status to make himself a millionaire.

Don't be so gullible you guys.

Rule#1: Don't believe anything you read in The New York Times. Apparently The Gateway Pundit took it hook, line, and sinker.

It's total fake news and his statement was taken out of context.

“You can’t let sections of your customers hijack your brand and say, ‘This is who you are,’” Best told me. “It’s like, no, no, we define that.” The Rittenhouse episode may have cost the company thousands of customers, but, Hafer believed, it also allowed Black Rifle to draw a line in the sand. “It’s such a repugnant group of people,” Hafer said. “It’s like the worst of American society, and I got to flush the toilet of some of those people that kind of hijacked portions of the brand.” Then again, what Hafer insisted was a “superclear delineation” was not too clear to everyone, as Munchel’s choice of headgear vividly demonstrated.

“The racism [expletive] really pisses me off,” Hafer said. “I hate racist, Proud Boy-ish people. Like, I’ll pay them to leave my customer base. I would gladly chop all of those people out of my [expletive] customer database and pay them to get the [expletive] out.”

https://www.nytimes.com/2021/07/14/magazine/black-rifle-coffee-company.html

Hafer was on Clay Travis and Buck Sexton today. He said that the quote was in regards to a anti-Semitic cyber attack on his website. The attackers thought that he was Jewish, and he is not. It had nothing to do with various rioters (Rittenhouse and Zip Tie Guy) who were wearing their gear. It's clear that The NYT spun his quote around to get their customer base pissed off at them because they're a conservative owned company. Obviously it worked.

I think his first mistake was granting the NYT an interview.

PS: I think their coffee is great and I'll keep buying it.

Don't forget the Shemagh [neck scarf] and service dog .

I went to buy a mattress 2-3 years ago - salesman - double full sleeve tats + neck/chest , hairdoo > close cut sides - long on top greased back with something , index and middle fingernails painted black [?] . Military digital camo backpack - FULL of something [?] camo hat that he kept touching and moving - looking at me and nudging the hat . No doubt wanting me to mention something about his Service . 100+* humid Florida weather and he's wearing his taliban neck scarf at work .
It seems that many today are ate-up with wanting attention . I think that's what the majority of the social media addiction is about - please like and subscribe . lol

Not at all surprised about Black rifle coffee , and having lived in military towns - biloxi 22 years - ft. walton beach 14 years - I agree with what others say about not all members of the military are good folks . I've been friends with MANY of them and the number who signed up to SERVE is very low - most just didn't have anything better to do .

I've had droves of air force members tell me what they did at ''work'' - very little according to most . Many laughed about how little they did .

One AF guys commanding officer and him had a house building and house remodeling company going - commanding officer was the money -other guy the job manager . Thought nothing of letting us know how great it was - when I said ''we'' pay your income then your retirement + benefits and you're out here competing against us . He said - '' you got your freedom ain't-cha ? I busted out laughing and said -yeah thanks for your service !!! Worthless POS .

Owning a business in biloxi & ft. walton beach -- one after the next - do you give a military discount ??

You are 100% correct. He should have known that dumbasses would lap their spin right up. It was very easy for me to see right through it. I asked the first question I asked you so that I could walk you through the process of unraveling their spin. But you'd rather live in a perpetual state of alarm.

Whether you're a veteran or not has no influence on whether or not I'll buy your product. But if you're a lib, I will try to boycott you.

If the NYT misquoted this guy, he should sue for libel. If he doesn't, he's just another lib.

I'll stick with Maxwell House.