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by Alana Mastrangelo 21 May 2021

Hollywood power producer and broadcast mogul Byron Allen is suing McDonald’s for alleged racial discrimination, and the entertainment executive is seeking $10 million in damages.
The lawsuit accuses McDonald’s of using a tiered advertising structure with a separate “African American” tier that has a smaller budget, and less-favorable pricing than its larger “general market” tier.
The alleged structure creates “separate and unequal tracks for black-owned media companies to earn advertising revenue,” Allen said, adding that the TV networks he owns and operates do not specifically target black audiences.
According to the lawsuit, black people represent some 40 percent of McDonald’s sales in the United States but black-owned media get less than $5 million out of the company’s approximate $1.6 billion in annual TV advertising.
Allen and other black media owners are urging McDonald’s to commit 5 to 15 percent of its advertising and marketing toward black-owned media companies.
“Together with our Owner/Operators, we have doubled down on our relationships with diverse-owned partners,” said McDonald’s in a statement to Deadline.
“This includes increasing our spend with diverse-owned media from 4% to 10% and with black-owned media from 2% to 5% of total national advertising over the next four years. Once we receive the complaint, we will review and respond accordingly,” the fast-food giant added.
Allen and other black-owned media companies have teamed up to put pressure on General Motors (GM) as well, claiming its CEO, Mary Barra, is “racist” because she has not met with them.
Allen has found some success in pushing this issue for over a year, reports Deadline, noting that ad giants GroupM and Interpublic have recently agreed to invest in black-owned media. His $20 billion discrimination lawsuit against Comcast ended in a settlement last year, after reaching the Supreme Court of the United States.

He looks like Bill Cosby.

He kinda does.

Could care less.

This is all about the mc rib isn't it.
He's probably mad because they don't put a
tablespoon of hot grease on each bun half
like they do here in the hood at these sammich
shacks around here.
The ones here at the section 8's next door are
miffed because it's nearly all taquerias up and
down the main drag now, and the burger and
catfish joints are pretty scarce now

He should sue the NFL.

Why? 40 percent of sales for 5 million? If you were a businessman you'd know a bargain when it slaps your face.

Oh, that's right, you own a "black-owned media company" and this is another shakedown.

Negro fatigue

So...the gist is that he is suing a private entity because that private entity isn't giving he and his cohorts enough money.

Easy...don't give he and his cohorts any, extortion shouldn't be allowed to pass.


And here I was thinking the US was the bastion of capitalism.



And yes, he does look like cosby.

We were, but since 1913 it's turned into crony capitalism, which is NOTHING like Capitalism. Much like how National Socialism has NOTHING to do with socialism or marxism. All things are perverted with time, and it takes dedication with extreme will to keep things on even keel, and most people who's brains haven't been turned to mush know exactly who's directing the ship astray... sadly bread and circus' rule the world, and even when they cancel the circus' for over a year the people are still so inept to realize the game being played.

Well, of course he'll win.

As usual another slow to the show knee grow wants compensation for being black. McDonald's started advertising to them in the 90's and ch!t canned the Playlands and characters that made them kid friendly. Now they are just a place to take a piss along the road and parents drive their kids past monkeydonalds to chik fil a . Congrats mcd's , you've won the chance to contribute to the ghetto lottery.

Exactly what I thought as I was reading the article. I hope he signed an NDA with them prior to that disclosure and they countersue the prick for disclosing confidential info. Pretty rich for him to expect a private company to spend their money how he sees fit. Gmafb.

I thought McDonald's was suing him....?

Next up Mc Watermelon and Mcgrits

I haven't heard his name since "Real People" went off the air.

McDonalds are fools for going along with it.

Comcast were fools to settle.

Good to GM for holding the line.

Another misceginating jogger who is only as important as anyone lets him be.

Shakedowns are that jogger's business model.

Mcdonalds should compromise and offer to put a pack of Newports into every happy meal ordered by a Groid

“This is a stickup!”

He should be suing them for all the unhealthy food they’re selling to AAs, contributing to their known issues of obesity, hypertension, high cholesterol, etc. That, of course, wouldn’t out any money in his pocket.

It would seem that if 40% of their sales is to AAs, their advertising is working, just not for him.

Given the choice, I pee at Burger King.

Yes....it sounds a little shakedown-ish.

I always thought the point of marketing was to promote a product to an audience you were trying to convince to buy it.

McDonalds will fold, apologize, and give millions to the negro media companies. Remember, they folded on the full page USA Today ads against their using animal fat to fry their French Fries, and the awesome taste went away for ever. They also quit frying their "Fried" pies.

They will fold like a cheap suit.

More negro bullcshit

It’s directly out of the Al Sharpton and Jesse Jackson playbook. McDonald’s will “buy their innocence”.

Shelby Steele talks about this quite often.

Honestly the thing that surprises me most in this article is that black people allegedly eat 40% of McDs.

They should have never set up a minority advertising program to begin with. Any minority affirmative action program is pure racism. Stupid is as stupid does ! You can be woke enough. Get woke go broke !

Guaranteed.

Wonder if I could start a class-action suit to make them put urinals in the dining area so the old guys who hang out there and drink their pissy coffee don’t have to walk so far; or maybe free Depends dispensers so they don’t have to get up at all?

It ain’t all about the money. It’s more about precedent. This is just the beginning.

They all kinda do

He's missing the obvious,...that McDonald's is actually already giving blacks special treatment by having a special budget section just for them. Apparently that's not enough for this racist.

I wondered if I was the only one who remembered him on that show?

In their defense, 80% of the actors in their commercials are black, so doesn’t it kind of “even out”???

Haven’t eaten in McDonald’s in YEARS. I’ll stop, walk in, and use their restroom..... Not eating there, though....

You’re missing the obvious. He wants them to give him money, pure and simple. Race is the path of least resistance.

Can he demonstrate that Mickey D’s pays black production companies less for their commercials than they do others? If so, he has a point, but probably not a case. Doesn’t matter, they will pay up in some way.

I need to sue Cracker Barrel.

We all do. Pork chops, grits, eggs, fried apples, taters, biscuits; all on ONE PLATE! What kind of sick mind would order.. er, I mean offer something like that?

Am I the only one here who is so tired of the blacks in this country figuring out every way they can come up with playing the victim....

So look at this guy with the big bucks, yet he is discriminated in life, by McDonald's no less....

Race hustlers always trying to get more money, or being rewarded for the problems they created in the first place...

I have no guilt being White, so why should I give a damn about what the Coon of the Week Victim Story is this Week?

They could at least change their name to "Bigcee".......

Mac’s is where a lot of people eat in low-income areas. It’s cheap, fast, easy, and available everywhere. Grocery stores suck in those places, if they’re even there; have for decades. Years ago, the big chains around D.C. were caught pulling product that was sub-par from suburban stores and trucking it to the ghetto stores. That’s fact, not urban legend. Was a big local news story when I was young. At any rate, Mac’s is where many eat.

wait...how many cops are in dunkin donuts commercials....I see class action

Good for you - had same thoughts but you are quicker to the mark. He is just as much a manipulative race profiteer as are they.

How many crackers go to Cracker Barrel?