Calvin: I'm writing a fund-raising letter. The secret to getting donations is to depict everyone who disagrees with you as the enemy. Then you explain how they're systematically working to destroy everything you hold dear. It's a war of values! Rational discussion is hopeless! Compromise is unthinkable! Our only hope is well-funded antagonism, so we need your money to keep up the fight!
Hobbes: How cynically unconstructive.
Calvin: Enmity sells.

I get those kinds of letters from the NRA and Republican Party frequently.

They want your bucks!!