Never bought anything from Abernathy's, but always took their ads in to the local Honda dealer every time I bought one. They can't match their prices, but helped me negotiate a better deal locally.
Abernathy's has been the go to place for Honda's for many a year. But other dealers have similar sales practices. In E. Tn. there's Greenville Honda. Came across their add(w/prices) while looking at Honda Pioneers on Lex. Ky. Craigs list.