And as far as McConaughey's influence, I prefer Jim Beam's Mila Kunis influence.
You present an awfully compelling case, Sir. (Hubba!)^2
I'd only seen the Longbranch bottle on the shelf, and didn't realize they hired a Hollywood type to pimp the product. That's almost always a deal-kiler for me, but then I remembered that I really liked the Statesman bourbon from Old Forester, and that was done as a tie-in to a fairly crappy movie.
And now that I think about it, Russel's & Rare Breed are the only WT products I even remotely care for. Regular WT and 101 don't ever find their way into the house. I'm sure that's far from the only reason I'm a weirdo.
And if you can arrange a taste test where Madam Kunis & Mr. Mcconaughey do the pouring, I'll
be there.
FC