Anybody have the inside scoop on this? I've read in the past that all 17HMR ammo is made in the same plant and simply branded differently. Wondering if this will be the case with Norma or if they are manufacturing their own?

http://bulletin.accurateshooter.com/2019/02/norma-now-offers-17-hmr-and-22-wmr-rimfire-ammo/

Wonder what the pricing will be like and if it's any better than what's already out there.

From the link above,

"Norma’s .17 HMR V-MAX is engineered to deliver high energy upon impact combined with good accuracy. With a 2560 FPS muzzle velocity rating, this ammo features a 17gr polymer-tipped V-MAX bullet designed for rapid expansion. MSRP for a 50-round box is $12.78. Expect “street price” under $10.00. "

What? no 17 grain Oryx?

Just rebranded CCI

Isn't the CCI rebranded Hornady?

You got that bass-ackwards.

So is it rebranded CCI or double rebranded Hornady?

Ratsmacker & Snowboardguy: Well if the price for the "re-branded" or "bass-ackwards" Norma ammo is "under $10.00" - I will be giving it a try for sure.
"Competition" is good.
Hold into the wind
VarmintGuy

Yeah, I'd buy a metric [bleep]-ton of it for under $10.00 when I can already buy CCI/Federal/Hornady for $6.50 (actually less than $6.50 with Federal's current rebate offer).......

GreatWapiti: Mind sharing the source of that "at or under $6.50 Hornady 17 HMR ammo"?
Hold into the wind
VarmintGuy

All of it is made by CCI:

https://www.24hourcampfire.com/ubbt...-17gr-vmax-for-6-50-per-box#Post13477726