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FOR IMMEDIATE RELEASE

 

NEW PRÓIS® CUMBRE ASSORTMENT AVAILABLE FOR PRE-ORDER

 

New Prois® Assortment Has Women Covered From Head to Toe For Everything Mother Nature Dishes Out

 

 

Gunnison, CO- March 1, 2018 - It's no secret that Prois® has been very busy over the last few months and they are thrilled to announce their entire new assortment of hunting gear for women in their exclusive Cumbre Pattern by Veil® Camo is ready for Pre-Order. That's correct, starting March 1, 2018 customers can pre-order any Cumbre items which are slated to deliver in the summer of 2018. 

 

Prois® partnered with Veil® in 2017 to create the Cumbre pattern. Cumbre uses macro disruption and textural disruption that come together in one of the most aggressive, high functioning, and visually distinctive patterns available for western pursuits. The color palette is a careful combination of tones pulled directly from the environment and used in a careful way to ensure maximum performance. The blends of browns, grays, greens and tans work together to create disruption that works in open space as well as deep timber. And Prois® is proud to hold exclusive rights to the Cumbre pattern created just for women.

 

A new pattern is not the ONLY change in the Prois® line up! Prois has been actively clearing all old stock to make room for an entirely new assortment of gear. "We literally started from the bottom up, creating a whole new look and feel to the Prois offerings," mentions Prois® CEO, Kirstie Pike. "We have been in business for 10 years and the timing couldn't be better for an overhaul of the entire catalog assortment." And overhaul they did!

 

 

Prois® started with a new layering system of Merino wool that contains leggings, bra, tank, ½ zip and gloves. The Merino wool series is available in lightweight or mid-weight performance levels.  The new lightweight performance line includes pants, t-shirt, ½ zip long sleeve and caps. The natural elements in Merino wool are antimicrobial which fight against smell and create a natural wicking process. The mid-weight line consists of pants, jacket, beanie and gloves with windstopping and water resistance technology for additional warmth. Adding to the new layering system is the Callaid, a down series that includes a vest, jacket, mitts and beanie for maximum insulation. Rounding out the entire layering system is the Dionla Rain gear that is equipped with a 20,000/10,000 waterproof and breathable shell protecting hunters from the most inclement weather. 

 

They weren't just whistling Dixie when they said they were collaborating on an entirely new product line. You will see some other very noticeable changes with the Prois® line. "Not only were we able to create a whole new look, we were able to actually improve our quality while dropping our price point for our customers. This was very important to us," Pike mentions. She continues, "For example, our down jackets used to retail for $399.99. A new sourcing partnership has helped us reduced the cost of that same jacket to $189.99 for our customers".

 

So when is it ready for pre-order? March 1, 2018. Simply log onto www.proishunting.com and select your order. Prois estimates delivery in the summer months of 2018. Prepare to be dazzled!

 

About Prois

 

For more information about the new Próis® Cumbre line or to learn more about the company's innovative line of serious, high-performance huntwear for real women, contact: Próis, 806 W. New York Avenue, Gunnison, CO 81230 · (970) 641-3355 · Or visit: www.proishunting.com

 

About Veil Camo: A company born to push the state of art in concealment and make it accessible in a powerful way through deep research and development. We unleash this powerful scientific approach to engineering camouflage that looks and performs like no other. Visit Veil Camo to experience a better way to blend into your surroundings. 

 

 

 

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