No using a lifetime warranty is fine but having to have a lifetime warranty that covers everything regardless of what happened to compete is rediculous. If the magnification adjustment stops working after 10 years it's one thing but if you drop your rifle out of the tree and your scope gets smashed on a rock how is it the manufactures fault in any way shape or form? It's just sad that manufactures need to have to offer such stupid things to compete.

Ask the higher end fly rod makers how a no fault lifetime warranty worked out for them? They couldn't change the guides they put on the rods or even the color they paint the blanks because as soon as they changed something on the rods they would get a huge spike in warranty returns because people were breaking the rods on purpose to get the newest version. When warranty replacements started approaching 50% of the total rods the companies made they decided that something needed to be done and they stopped honoring the warranty in the way they were in the past.