In a way, they also did it to themselves with the various levels of scopes. People wait to find the next level up on sale at a price close to the lower level. AKA: VX-1, VX-2, etc. And, many people feel the VX-2 are good enough for their needs without going up to the next level. At the other end, the VX-6 market is taking away from the VX-3 market somewhat, for those considering a higher priced scope. I'm a little surprised they are keeping the Rifleman line, with a price not much less than the VX-1 line.
