I'm guessing he wasn't going to use them for food, then? Reminds me of the old joke about the man's Vietnamese wife. She over-cooked the dog so he had her arrested for animal abuse.
But seriously, I had a neighbor one time that tried raising white bunnies for the pet trade. You could house train them, walk them on a leash, even do tricks. The business end wasn't working out, though. He ended up just butchering them all to stock his freezer. I guess I shoulda had a SWAT raid done on him.