I avoid it from May until the snow flies. As pointed out, way too many Birkenstock wearing, granola eating liberal retirees from big city university towns. That and a large welfare population heavily into spending your tax dollars on drugs.
The current push seems to be in craft beers and local wines, so much so that there seems to be some festival every weekend around the wine and beer. This weekend they have a "blues, brews, and barbeques" festival because the Blue Angels are in town. Apparently that by itself is not a big enough draw for raping the tourists.
I would be remiss if I didn't mention the traffic. It's as bad as anyplace in the state because the city fathers appear to believe that to have a beltway or any other facilitation of traffic would reduce their little city charm.
