Combine inexpensive ammo, like this, and inexpensive rifles, like the Howa 1500 and RAR-Predator, and you get a synergistic marketing effect that makes the manufacturers of the firearms and ammunition happy. Cheap and available ammo prompts people to buy rifles chambered for that ammo.
Target/competition ammo is often more expensive because it is produced to a higher standard with more expensive bullets.
Federal's American Eagle target loads are about as inexpensive as the American Whitetail hunting loads.
