My question is why would anyone spend for a custom, (which I did consider) with a company like cooper around?
For the same reason people will spend more to build their own custom car rather than buying an already completed one... they are willing to pay more for the joy of doing it themselves in exactly the way they want it.
I love the process of creating a custom rifle. Honestly, I have no desire to buy an off-the-shelf rifle with some other builder's name on it. Certainly not when I can build something just as good (or better) myself and put my own name on it.
To each his own, but I would think it should be self-evident why some guys prefer to spec their own rifle, if not do the actual build themselves. For guys who aren't wired in this way, there are boatloads of companies like Cooper who will do that work for them.
