I always felt the 340 was one of the more under-used medium bore cartridges. It's got a lower expansion ratio than a 300 win mag and can be housed in a 24" 8lb set up and still be relatively comfortable. It is not the end all be all to 338 velocity and that is what I like about it. The RUM, EDGE, and 338-378 a good cartridges but they require more rifle then I want to tote. Obviously the more you go up in velo, it's hard gained in recoil and the 340 seems to me to be at the end of reasonable. Of course this is the long range forum so the sky is the limit for some here. Great cartridge.