I stumbled across this today. Costco's Kirkland brand Merino socks selling on Amazon...for nearly twice the store price. I wear these socks all winter around home. They're great although a bit light for strenuous hiking. But, I buy them in the store for about $12/4 pairs.
KIRKLAND SOCKS

“In a time of deceit telling the truth is a revolutionary act.”
― George Orwell

It's not over when you lose. It's over when you quit.