I saw this featured on an AL Lindner fishing show called Lindner's edge in December. They referred to it as the 360GT searchbait.

It is just hitting the market in January. I know it is similar to the old sassy shad but it has the additional side to side rocking action with some good colors. (see video)
http://www.tacklewarehouse.com/vlogpage.html?ccode=BMC17STORM


I will be getting a few of the smaller sizes and will also try them with a small safety pin style spinner bait like the the old beetle spin.

http://www.johnsonfishing.com/johnson-hard-bait/johnson-beetle-spin-nickel-blade/1285598.html