I read the write up and it says the bullet can be turned around and fired backward so that it acts as a solid. I've been shooting and reloading a many number of years and never even heard anyone ponder the benefits of seating a bullet upside down, much less advertise it. Is it just me or is that a terrible idea? The more time I spend around salesman the less surprised I am by their blatant and terrible lies. Or maybe I just havn't opened my mind enough?