More to it than that.
1. Obama's rule is not now in force. - Nothing changes.
2. The argument is that the Obama rule exempts large non-ISP entities - Google, for instance, who visited the Obama WH 427 times, and Facebook.
Umm.. No. That's different. You make a specific effort to go use google or Facebook. You can easily block them sniffing your activity at other sites by using privacy/incognito mode or various plugins to browsers to prevent cookie sharing. Don't like Google, use DuckDuckGo which never tracks users.
I use incognito mode EVERY time I hit a financial site. Google and Facebook have no idea where I do any financial transactions.
But.. You can't block an ISP. Incognito mode or browser plugins can't help. Many people can't switch to another ISP to get away from intrusion, and even if you do, the new one can do the same thing. The closest thing to be protected under this is Tor, which was created to give internet access to people in repressive regimes, but is mostly used by criminals including child pornographers in the US.
Allowing ISPs to sell your data is like allowing your phone company to record your phone calls and sell them to advertisers.
