They could reinvigorate many of the old and already popular cartridges eg 25-06, 270 Win and (to a lesser extent) 243 Win and the 8mm cartridges by introducing new rifles with fast twists in the 1-7 to 1-8 rate range, at the same time introducing low drag bullets to make use of the twist.
Nosler is well placed to do this as they make both rifles and bullets. Ruger via their close relationship with Hornady similarly could go down this road.
A 25-06 shooting a VLD in the 140g range could have a BC of 0.7+ and all those of us tooled up with 25-06 stuff wouldn't have to run out and buy a 6.5 Creed!
The marketing would combine the best of the old, tried and tested, with the latest and greatest tech enabled by laser rangefinders and non melting tips...
