Agreed the service has been remarkable. In parts of the Mountain West it has to be if the business is to survive and Les Schwab has survived and thrived. Frank Bruneel was a good tire man too. My experience with Les Schwab the man is limited to kibitizing one real estate deal where he maybe annoyed some people he didn't have to but his business has thrived so he's OK there.

For the Les Schwab labeled tires it seems to me a short line of the most popular applications with the broadest fit. My current tires on a Ford Lariat 20" from Les Schwab have done well. I see less coverage and higher prices for more specialized/limited application tires from other makers. I'm retired and my knees replaced so my rough terrain needs have changed. My next tires will be Michelins from Les Schwab even at a higher price but I'll take a quote from Discount Tire with me to Les Schwab and ask for something like chains at his cost to sweeten the deal.