I have a pair of 8x32 ED and a pair of 10x42 HD binos and they're both great. I've compared the HD's against other brands at hunting camps and they are as good or better than other brands costing much more. I think they're a great value!
I can't speak to their rifle scopes or other products but I wouldn't hesitate to buy based on what I've experienced with the binos. I remember Doug posted a write up on them back when they first came out. I remember the CEO or president came from Zeiss. So he knows what level of quality Zeiss components are made to. If the components in the GPO products are made to the same level of quality, then it doesn't matter where they're made.
People on this forum always seem to be looking for some negative twist so I'm not surprised that some don't like the name.
