1. Bushnell bought B&L.
2. B&L makes LOTS of medical optics.
3. PC docs objected to B&L label being on nasty old guns
4. Hospitals and universities took to Nikon and Leica optics.
5. Bushnell started the Elite line under the parent label.
6. Touch-Feely docs started buying B&L optics again.
7. Everybody's happy, we get good optics, so do the docs

Anyway, the Elites ARE the old B&L scopes, for all practical purposes anyway.

Last edited by boomtube; 01/09/10.