Depends upon what you want to use it for. I view the 7mm rem mag as pretty much the perfect all around deer cartridge. However, if I were after elk I'd prefer to be carrying some sort of 300 mag. The 300 mags cross the limit of how much kick I'm willing to deal with on a continuing basis to shoot deer. I really can't tell any difference in recoil between a 7mm mag, a 30-06, a 270, etc. When I touch off a 300 mag I know it instantly, it's in a different recoil catagory than the others. I have plenty of hard kicking rifles and occasionally use them on deer for kicks and grins, but every now and then is enough. For a day in, day out deer rifle a 300 mag is too much for me. A 7mm rem mag is "just right".