SteveC99,
I happen to know some of what went on when Cabela's decided to get into the scope business. They actually hired a consultant who knows something about hunting optics. When Cabela's told him that they wanted to sell a very good scope, he suggested Light Optical.
They took his suggestion, then had Light makes some prototypes of what they wanted. These were were thoroughly tested by the consultant, including extensive shooting on hard-kicking rifles. Some changes were made before the scopes went into full production.
So no, in this Cabela's did not go with "whoever gave them the best deal."
Now, that was several years ago and I don't know if the scopes are still made by Light. But that's what happened in the beginning.
