Good point, but you're assuming the new generation of hunters understand the craftsmanship that went into the old Model 70's and other weapons. I think that fades with generations just like the desire to have that car you wanted so badly as a kid.
I'm also not so sure that technology today can't do things as well as craftsman did years ago. It took more time back then, but unless you're talking hand checking and engraving that's elaborate, I really doubt the working mechanisms of the weapon themselves aren't comparable.
Of course custom rifles cost more, they are custom and usually encompass things not included on a factory run....i.e. fancy grade woods, customized barrels, individual hand fitting, bedding etc to mention a few.
