It's all about marketing. I've killed gobblers for the past 40 years with my 870 that I bought with money from a delivering newspapers back in 71. But Mossberg, Remington, Winchester need to sell guns & Federal needs to sell ammo.
Just like them elk hunters all need the latest Super Duper Mag---I've been killing them with a Model 700 in 30/06 since 73 again with money from the paper route.
