Alaska Airlines has done me fine in the last year. I got lucky with the timing admittedly. (Also, I'm an employee- and they have this employee stock thing going.) 4K in withholded employee payroll sunk into stock is now worth over 10K.
A year ago (about the time I signed up) it split from about 74 to 32. It was back over 63 today - and their philosophy is to keep it affordable. I was thinking a few weeks ago that 54 was expensive. I'm an idiot. I kinda think it will split again once it reaches 73 or 100 again. They have a good management/expansion plan, I think. 4 or 5 JDPowell awards in a row. 1st quarter is usually a loser, but they made a mega-million profit this time around. Agressive marketing and attention to detail (If I can believe my employee bulletins).
Facing some challenges from Jet Blue, Alliance, Spirit and other ultra-low cost carriers.
I wish I'd sunk my 10K mad money into AS stock at 40 instead of a Yamaha 40 Jet, fitted to boat....
I'm getting pom-poms and a skirt next week...
