I have a first focal plane 6-24X50 with the ebr 1 mil reticle, and love it. I think you get a lot of features that are on higher $ scopes for a great price. I think the glass is on par if not slightly better than my leupold VXIII's but not as good as my Zeiss conquest's. I love the turrets, they have a great feel to them and have been repeatable. I have mine mounted on a savage 110 FCP 338 lapua and have about 300rds down the tube with no issues. I haven't had to use the customer service yet so I can't comment on that. Overall I have been very pleased with mine and would buy another in a second.