Probably more and more people are realizing that the .380 rounds is great for self defense.
a .380 beats a sharp stick, but not by much. It was designed for folks that want to feel good about having a gun, not caring how effective that gun might be. Or not be.
Well at 3 to 5 feet which is where most self defense around here happens a .380 works just fine.
Now for you guys that live in war zones were a gun fight breaks out around every corner I'll readily admit I'd want something more potent like a M-4 sub machine gun (assault carbine) with a squad to back me up and CAS at my command.
Fortunately, for now at least, I live in a relatively safe community where a .380 is more than enough gun although I do like my .45 Auto because I shoot it so much.