DOA shrimp. Tie them on your rod with a loop like you would a rapala. You will outfish people with live bait.

You can fish it like a worm, or jig, or skim it across the water. They seem to hit it mostly on the drop. Colors don't seem to matter too much, but I like the natural looking best myself with a little gold fleck or orange tail.

A DOA under a popping cork works great too if the bottom is snagging you. You literally fish it like a worm, just popping the cork and letting the shrimp settle. It's a little harder to caste because you have the cork and 18 inches of line from the DOA but it works good.