There is a Company called Nor chill that makes soft sided ice chests. Phenomenal quality and function.
Much like the Yeti Hopper design but with a bit more function and thought. They sell a small 24 can and a large 48 can marine duty ice chest for about 80-100 bucks. However, right now, if you visit their site they will let you trade up using any cooler you own towards the purchase of the new one for 50% off.
You get to keep the old ice chest, but you have to write Nor Chill with a rattle can across the front and send them the picture.
Their white PVC ( think white water raft material) soft ice chest is as good as it gets. Comes in two sizes.
http://www.norchillcoolers.com/marine-cooler-boatbag/Trade up link:
http://www.norchillcoolers.com/tradeup/ 
