It is my habit to thoroughly research a piece of gear on which my life may depend; this usually includes finding the best price or at least some kind of "deal".
Over the decades, since becoming a member, I have had only good experiences at REI and, at various times, have bought most of my major branded backpacking and camping gear from them, the bigger ticket items usually on sale and with an annual bonus check. They have consistently carried a wide range of price and quality equipment suitable from novice to pro and including some of Europe's best suppliers. We are fortunate to have a large, well stocked and well staffed store on the west side of Los Angeles.
And this company does not bombard you with promotional spam. It is more like once or twice a year they mail you a small, color sale catalog.