12:01am January 1, 2013,

To our entire customer base �

For 2013 - We are suspending our L/E - Military discounts. It pains us, but our skyrocketing costs, due to a number of new government regulations, Obama-Care being just one, has forced us to use one price sheet for all customers. Through the years we have extended a savings to our military and Law Enforcement customers that we are quite proud of � a very large dollar number when totaled.

Orders entered before midnight Dec.31st will reflect our previous LE/MIL discount terms.

If some of these regulations are rescinded, and tax relief is returned, we will push to reintroduce these lost discounts in 2014.

Uncle Sam has got to stop spending money, or we're all done for. We will hold off on price increases just short of going off our own fiscal cliff.

Mark LaRue

Sucks but has to be done...can't stay in business and not make or lose money

I find it hard to believe Larue's operation has been anything other than highly profitable.

Sounds like he was fishing for an excuse to cut the military discounts. He could have raised everyone's costs in parallel but instead, he chose to take away the military discount. And blame Obama of course. Many will fall for that though.

Since you voted for Obama,it's logical to conclude you'll criticize anyone who demonstrates that the policies of your pathological lying,narcissist,closet homosexual,Communist,Muslim criminal put into place,are harming Americans.

GFY old man.

I love how the Obama Voters are trying to shift the blame from their Messiah to other things that have nothing to do with the country going down the drain. My opinion they deserve whatever this piece of chit in the White House dishes out to them and i personally hope it is all bad

that's a little too pathetic to bother with a response. The guy did what he did. His business.

There's more to business than sending in the 'government's share'... staying in business by making a profit.

There's no .gov regs on how you 'must' make conduct your business... Or what messages you want to send to your customers... yet...

Kent

Brent it really has nothing to do with what LaRue did, it just the beginning of the trend that will effect all gun companies from putting the Obama Regime Back in the White House.

The blind won't wake up until the full effect occurs bea............wait until the libtards in congress figure out black powder is an explosive

Class warfare alive and well in this thread.

Actually, he decided that, since the government was a big part in increased expenses, that they should take the brunt of the increased costs.

Why should the prices rise "in parallel?" That doesn't sound like it is consistant, considering you support the "Tax the rich more" president.

+1. Can't imagine their profit margin being low given the price of their goods.

What he really means.

Sounds fair to me.

I don't know why I should have to pay more for a product than the government.

In fact, it's probably true that LaRue Tactical was charging more for its products which were sold to the general populace so that they could offer a discount to the government and maintain their desired profit margin.

Possibly a message is .gov employees will pay equally into a .gov regulatory collection burden.

Kent

Odds are there's more to the story than is immediately obvious.

When you run a business and have more than one level of pricing, there are constant headaches managing the pricing - and conflicts with those who are on the higher price level, and are squawking to get a bigger discount. Or you have distributors who find a way to get a discount, then under-cut other distributors, leaving most of the other guys mad at the manufacturer. When I was running a truck parts manufacturer, I saw all sorts of strange stunts pulled by customers, trying to game their prices.

In the high-end market, LaRue has lots of competitors - LMT, LWRC, Noveske, Black Rain, H&K, etc. Eventually this boom will die down, and the companies that bought equipment and hired people to keep up with demand will have too much overhead, and be hurting. Throw in some flaky government regulations, it creates a lot of uncertainty on the part of a small business. I could see LaRue working to simplify things.

Obamacare,for which you voted,will levy 1 trillion in new taxes,starting this year.The brunt of those taxes will fall onto small business owners such as LaRue.

It appears LaRue is making a decision to try and defray these new taxes,without affecting all of their customers.They may,at a later date,include price increases for all customers in order to stay financially viable.

Millions of small business owners are being forced to make tough decisions as a result of Obama's war on capitalism and successful Americans.

This is what happens when liberals vote for the man with the "D" behind his name rather perform their due diligence.

I personally believe their products or high quality and would be expensive to produce.

This is a simple " we are selling the chit out stuff this year so no breaks". They are just making all the money they can with the panic buying.

Dink

I could post I was handing out $100 bills and some of you fookers would find something to bitch about

you knotheads just keep on supporting the Chicoms....

I don't blame them for making all the money they can while people are buying everything they can. But be honest about. I would have thought a lot more of them saying that than the dog and pony email they sent out.

Dink

Anyone ever consider that Mark LaRue is sincere? Of course not you people would have bitched if he sent it in a letter with a $100 bill...I would hate to have the lives of some of you sorrowful sad sacks.

quick reply used so all of you need to get your panties bunched up not just Dink.

Larue should be making by the wheelbarrow full. Good for them. I don't blame them for wanting to make max profit on every item this year because no one knows what next year will bring. If I was a business man I would not want to make every third AR or part that will sell at a discounted price when there are people standing in line to pay full price.

What is the LEO/MIL discount? 10%? That's 10% more money made on those items that will sell at full price.

Don't play the poor taxes for me when what they want to do is make max amount of money. Again good for them but I can tell the difference between pee and rain.

Dink

Better not be American Dollars.....

Don't you have nonresident license fees to whine about? I see a pattern with you bitch bitch whine whine cry cry bitch bitch whine whine cry cry

Lol!

Not b$tching about anything. Merely pointing out the facts.

I don't have a lot use for any AR (they are just not my type of gun, you know like a savage) much less pay for a Larue. Whether they offer a discount or not does effect me because I ain't buying.

I don't blame them for not wanting to sell anything at a discount during these times. Just don't say it because of the current government when in reality it's about making money.

Dink

hehe. i would use one to light my smoke.

How do you know what his revenue and cost structure is?

Maybe he pays for his employees healthcare and doesn't want to di!ck them by cutting their hours down below 32.

There are serious tax increases coming up for small business, no matter what the idiots in Washington do about the fiscal cliff.

Given the choice between taking care of employees and having to give up LE/Military discounts because your bottom line doesn't have an extra 10% in it any longer, most people will take care of the people that depend on them.

about how much they are getting to be worth!

Maybe he is taking care of employees or maybe his family. Maybe he is paying off debt or machines or new a new building.

It does not matter. It all boils down to wanting to make the most money he can on what he produces.

I can't believe that people think Mark Larue loves them and is only doing away with discounts because of the government.

Dink

Gee whiz i get a discount from GG&G

May be greed, may be his costs went up like everyone else because of Obamacare and the fiscal cliff.

Neither of us know.

As one who has utilized this discount on several occasions, I was sad to see it go. I also completely understand, and am thankful that it was an option for so long. Mr. Larue has been a HUGE supporter of both Law Enforcement and the Military for a long time, and as far as I know, still is. The fact that I do not get a price break does not change the fact that he makes good stuff, at a reasonable price.

larue is an excellent company to do business with. he sells an excellent no bullshit product and his customer servive is 2nd to none.

being i was a benefactor of his l.e. pricing i enjoyed the savings, but did not affect my decision into purchasing his products. i appreciate his discount and considered it a special thanks for my service.

it's his business and his decision.

[bleep] would bitch if hung with a new rope

Jesus Christ! It sounds to me like his expenses just went WAY UP! Higher payroll taxes, Obamacare expenses and now an 11% tax increase starting today if he is an S corp.

Don't LE/Military get a check EVERY week --retirement -healthcare ?
They can afford to pay -around here they live in waterfront homes .

Maybe they should ask the chosen muslim how he does it.

The price of their stuff, I would say so.

Around here, many of the young guys I work with who have kids could qualify for benefits. Not everywhere is the same.

Yeah, a retired Master Sergeant friend of mine draws $2300/mo. His right leg looks like he's got elephantitis at the end of a work day. He has to wrap it up in a six inch ace wrap to control the swelling. This is the result of having been blown the [bleep] up in a Hummmer in Iraq. Sounds like a great deal don't it?

Deserves a lot more! Would probably get more, if some didnt play the system. I see guys in working health getting unreal money from gov. and they keep going back for more. One guy I know gets over 2G for bum knee, elbow, lower back, night sweats(not sure what that is about)...you should see this guy. You'd never know he has issues, until he brags about how much hes getting.