I am on the floor at the shot show and as of today Savage drops the Indian off their logo

WTF

Before I got to the booth a Savage rep seen me with a Savage back pack and told me
I came over to see. Sad

Hank

Did they add an "l" to their name, too? Salvage.

Go back by the table and tell them I said they were Chicken$hit.

Seriously?

Un f in blbable.

A PC gun maker. SMH!

They just made the older models collectible. Who woulda' thunk it.

Yeah, they got bought out a couple of years ago and it only figures the new owners would do this.

Screw 'em.

Can't believe they knuckled under to the Politically correct crowd!

Their new logo can be seen on the website next to their company name.

http://www.savagearms.com/

They might as well change the name while they are at it.

Savage sounds kind abusive....A more fitting brand name might be 'Sensitive'.

Oh, good.


The political incorrectness of it all was bothering me.

They really misjudged their market.

Did they not take note the way people turned on Ruger, S&W and Jim Zumbo when they knuckled under? At least the former two could formulate a semi-plausible rationalization for legal or sales purposes.

But who among gun owners has said to themselves, "geez, I'd love to buy a whole bunch of Savage rifles but ya know, I just can't get myself to support a company that takes advantage of racial stereotypes and denigrates Native Americans? But now, oh boy! Full speed ahead to the LGS!"


This will (hopefully) bite them in the ass, very hard, as it should.

Liberal Arms?

Progressive Firearms Inc?

I see they have a Facebook page. Might be time to make my first Facebook post. It won't be a "Like".

I'm not a Savage buyer anyway but really wouldn't consider it now.

So how long will it be before they change the name too?

Might as well change the name to Milquetoast while they're at it. Big "M" on the buttstock. Little emblem of a plate with bread on it. Rainbow colors.

Well, I used to be a lifelong Savage owner...

Debate is over between choosing a Axis or a Ruger American.

Savage was the only company making Lefty rifles that a high school kid could afford back in the day, I like how they shoot. Really don't care what the logo looks like.

Ya'll just send me the "liberal" Savages you no longer want.

"Sensitive Arms"

This will be like the JM stamp on Marlins. All Savage guns with an Indian Head will be worth more.


Collectors take note.

For me too please.

Dang, I shot a Savage rifle this afternoon and heard no Boom, all I heard was harsh language and a strongly worded letter fell out of the magazine box

Where's my Savage??

Troy Landry was in the booth and talking seemed very nice
But I wonder if Phil Robertson was there he may have said something HAHA

Probably not they are classy guys who have become good business men

Hank

The missing indian logo is the least of savage's problems.

Vista outdoor group owns the brand along with a bunch of others including RCBS which is now selling Chinese rockchuckers. It will not surprise me when we see the savage arms become Chinese garbage too. Like Remington they are just a Wallstreet investment vehicle not a gun company at heart. It's a shame.

As a long time Washington football fan and native of DC (63+ years), I say it's time to dump the Redskins motif. If it offends anyone, drop it.

There are more African Americans in DC, so would Negros be offended if the team called itself the Washington Niger's?

Or, how about the Washington Spics (in honor of the Latin community that lives there).

Or, how about the Washington Kikes in honor of the Jews that live there?

Or, how about the Washington Goombahs for the Italian-Americans that live there?

Etc.,etc., etc....

Each race/ethnicity selects the names that offend them.

Glad I only like Savage 99s! It was the beginning of the end for them when Ron Colburn left Savage!

I am sure the LGBLT crowd will be lining up to buy the new PC Savage Arms products, working with the other side worked so well for Ruger Sr.

Enjoy bending over and taking you dose of political correctness. The rest of us will pass thank you.

Don't think it matters. The new savages I have bought....a 220 slug gun and a light weight hunter in 308.....both had the cheap ass emblems fall off em any how. Junk.

The new logo looks stupid. It's an "S" I guess, but you wouldn't know that if you weren't told that ahead of time.

They could have picked something 'savage' to replace the Indian head, say a grizzly pic or something.

Ron Coburn was a great business man and resurrected Savage from the grave. Made himself, the employees and the shareholders $. Can't hold that against anybody.

Buy as it concerns Savage, 1960 was the beginning of the end, 1964 was the end of the end.

Since then they have been a generic brand.

Ummm- you guys realize that Savage wasn't named after Indians, right?

The Indian head came from a gift given by some Indian chief as an endorsement deal in exchange for model 99 rifles. Owner Arthur Savage then added the Indian Head to his logo in 1919.

They changed the logo. So what? The name is what most libs would go ape about.

I'm still peeved that Ruger dropped the S from their logo.

Ron Coeburn was a really nice guy. I think after he left Savage is being run by committees of young "bucks" and "braves", excuse the pun.

well, i have to snicker.
i have had a fondness for the 1907 savage pistol partially because of that indian in the war bonnet on the grips. Guess those pistols are worth a little more money now.
https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwi78ObF5rfKAhVMwGMKHZENAqcQjRwIBw&url=http%3A%2F%2Fwww.ammoclip.com%2FS%2Fsavage_1915_handgun.htm&psig=AFQjCNFUFSuejWh8CJdNKdl4WGWEcoGFPQ&ust=1453359019212033

Of course you do. Well, I find your kind, you socialist, .gov-shilling, puke, to be offensive. Please, drop yourself.

Oh, and as to Savage...see if you can spot the problem:

Mailing Address:

Savage Arms
100 Springdale Road
Westfield, MA 01085

http://www.savagearms.com/customerservice/contact/

Good Idea I'd root for um!
They could have a picture of Buckwheat eating a slice of watermelon for the logo

The Savage Arms Co. was founded by ARTHUR SAVAGE - In Utica N.Y. in 1892.

Regarding this change of the SAVAGE LOGO, the founder's Great Great Grandson, RANDY SAVAGE -
Having foreseen this eventual situation has posthumously issued this statement and new family LOGO:

>>> http://c1.staticflickr.com/7/6232/6320243412_978bd47d32_z.jpg <<<

Yup. Replaced it with this:

Funny thing is that the name "Savage" has nothing to do with native Americans:

But on the page where that appears, they have this picture of Chief Lame Deer:


Note that the Indian Head logo was a direct gift from the chief. Today, things have changed.

Steve.

About 15 years ago Winnebago stopped naming their motorhomes " Brave, Chieftain, Warrior " ect. This PC crap drives me crazy. Now that the Japanese own Jim Beam I'm afraid to go into a store and ask for a "nip"

New translation for Savage = junk in the box, balls in a jar, money going to be scarce

My only Savage is a 1952 vintage 99 in .300 Savage - "they" can't take that one away from me!

Nous somme tous des Sauvage!

SPOT ON!!!!!!!!!!!!!!!!!!!

Well, since 1960, or whenever they moved to Westfield, discerning buyers have not liked anything they have done.

When you read the history, I can't think of any way it was non-PC

Savage Arms History

The Savage Arms Company was organized in 1894 by Arthur Savage in Utica, New York. A native of Jamaica, Arthur led a romantic life, having been schooled in England and the United States. In his thirties, he explored the interior of Australia and was held captive for a year by Aborigines. Later, he became the owner of the largest cattle ranch in Australia.

After moving to Utica, New York, he developed the Savage Halpine torpedo, became the Superintendent of the Utica Belt Line Railroad, and invented the first "hammerless" lever action rifle with the entire mechanism enclosed in a steel receiver. This remarkable rifle featured a rotary magazine with a unique counter that visually displayed the number of bullets remaining in the receiver. The Model 99, as it became known, advanced firearm technology, offered the average person an affordable rifle, and started a business that has stood the test of time. In 1919, Chief Lame Deer (right) approached Arthur to purchase lever-action rifles for the Indian reservation and the two men struck a deal. The tribe would get discounted rifles and Savage would get their support and endorsement. It was at this time in the company's history, that Arthur Savage added the Indian head logo--a direct gift from the Chief--to the company name. By 1919, Savage Arms was manufacturing high power rifles, 22 caliber rifles, pistols and ammunition.

During World War I, Savage merged with Driggs-Seabury Ordnance Company, and made Lewis machine guns. In 1920, Savage purchased J. Stevens Arms, a company which was associated with the famous barrel maker, Harry Pope. Later, Savage acquired the assets of Page Lewis Company, Davis-Warner Arms, Crescent Firearms, and A.H. Fox, thereby becoming the largest firearm company in the free world.

During World War II, Savage contributed literally millions of firearms to the campaign, converting its factories to accommodate heavy munitions. After the war, Savage had excess capacity and adopted some of its manufacturing processes to alternate consumer products, including the world's first motorized lawnmower.

Between the early 1960's and late 1980's, numerous public and private corporations owned and sold Savage Arms, culminating in a reorganization of the business and a filing for bankruptcy protection in early 1988. Ronald Coburn was named president/CEO and redefined the future of the business. The company downsized and produced only the model 110 bolt-action rifle until mid 1989.

By early 1990, the company was once again on a secure footing, having developed a strategy to build superior products at a reasonable price, something the competition could not match. Savage continued to redefine value during the 1990's, developing new products, improving materials and adding features that were only available in much higher-priced rifles.

Savage became a "consumer sensitive" company, adopting many of the ideas and suggestions offered by firearm users. Management spent time in the field, listening to hunters, talking with guides and comparing notes with industry writers, many of which have since become good friends and confidants over the years. And, since there is no substitute for hands-on experience, management took all new products into the field themselves to learn and appreciate the features and benefits of any new offerings, and fine-tune as needed.

In the 1990s, Savage designed and patented the SNAIL, an environmentally friendly shooting range system that has since been adopted by all major firearms manufacturers, police, military and private shooting clubs in America and 14 other countries. The NRA, FBI and numerous special forces currently use the SNAIL Savage system. The Company acquired a factory in Canada to produce rimfire rifles.

Savage Arms is proud of its' reputation for product improvements and has become the standard for accuracy in the industry. In 2003, the company introduced the new AccuTrigger™, a trigger design so revolutionary it will forever change the way shooters expect triggers to function. This user-adjustable trigger allows a crisp, light trigger pull that still protects against accidental discharge when jarred or dropped. The fact that so many other rifle manufacturers have developed me-too versions of this system is a testament to Savage's innovation and leadership setting new standards for the industry.

In 2009, as its competitors were busy knocking off the AccuTrigger, Savage launched the AccuStock, which provides similar performance gains to custom glass-bedding in an inexpensive, mass-produced synthetic stock. This new system consists of a rigid aluminum rail system that is molded into the stock. Rather than securing the action at one or two points, the AccuStock engages the action three-dimensionally along its entire length.

The entrepreneurial spirit that originally defined the company is still evident in its ongoing focus on continuous innovations, quality and value. Savage history is being rewritten every day by the women and men who dedicate themselves to making some of the most innovative and accurate firearms available.