1952 (?) Fine Points To Help You Sell

Anybody seen one of these? It has no form number, no year, but it came with the attached 1952 trade agreement. It's not the 1952 consumer catalog, because it has a couple pages on purchasing advertising for Savage rifles.

The cover is practically identical to the 1951 catalog, just change the line with "to help you sell" to "about".

Cornell Pubs has one scanned and listed as 1950.. but that gives me no confidence.

Is it 1952? Or was the trade agreement put in later and it's a 1951? Other? Rick? Gene? Fug? Anybody?

[Linked Image from savagefest.net]

Ooh.. actually I guess there's two 1951 catalogs. One that looks like this, and one that's a lot different. Guessing the similar one is a sales guide, and the other a consumer catalog.

Which would argue for this being the 1952 sales guide.

PS: Interesting note on the 99's page...

Quote

Weaver Model K Telescope Sights are supplied and fitted to Model 99 rifles at the factory on special order. Precision, all-weather scopes with achromatic lenses. ...

Might be the explanation for those drilled and tapped EG's that we see sometimes..

If anybody looks close.. you might recognize the name of the Savage Arms Sales Manager on the accompanying letter.

https://bulletin.accurateshooter.com/2017/10/the-company-presidents-rifle-fanciest-savage-ever/

[Linked Image from nrablog.com]

[quote=Calhoun]If anybody looks close.. you might recognize the name of the Savage Arms Sales Manager on the accompanying letter.

What the hell is this?

Barack H. Obama says:
November 22, 2015 at 4:44 pm
Savage, bring the 99 back, please!

Originally Posted by Longbeardking

[What the hell is this?

Barack H. Obama says:
November 22, 2015 at 4:44 pm
Savage, bring the 99 back, please!

I never bother reading comments, but that's kinda funny!

While I'm not fond of post million 99s, I would gladly accept this! Would this one have started life as a DL?

Embellished PE

Originally Posted by Calhoun

Originally Posted by Longbeardking

[What the hell is this?

Barack H. Obama says:
November 22, 2015 at 4:44 pm
Savage, bring the 99 back, please!

I never bother reading comments, but that's kinda funny!

YOU said "look close" so I did.

I couldn't contact accurateshooter.com to get permission to include photos of this 99 in my new book. However, I do have the rifle that is very similar to this one. It'll be in the new book. The only differences I can see is mine doesn't have any ones name engraved on the bottom of the receiver. Of course there is some variation in the engraving. The engraving is highly embellished 99PE so I refer to this as a special PE.
some pics
[Linked Image]

Kind of got off the original intent of the thread

Originally Posted by wyo1895

I couldn't contact accurateshooter.com to get permission to include photos of this 99 in my new book. However, I do have the rifle that is very similar to this one. It'll be in the new book. The only differences I can see is mine doesn't have any ones name engraved on the bottom of the receiver. Of course there is some variation in the engraving. The engraving is highly embellished 99PE so I refer to this as a special PE.
some pics
[Linked Image]

Kind of got off the original intent of the thread

.284?

Originally Posted by Fireball2

Embellished PE

Would the 99CE's just be embellished PE's then? There's no denying the 99CE pattern is based on the 99PE.

[Linked Image from images.gunsinternational.com]

[Linked Image from images.gunsinternational.com]

I was more making the distinction that it wasn't a DL. I'll leave you to decide the rest.

Rory there were 3 different catalogs for 1951, 30-51, SM-1-51 and cc-1-51. My cc-1-51 came with letter that started with (In response to your inquiry) and is signed as W.D. Higgins/hd Sales Manager. Catalog 30-51 came with letter signed by Joseph V. Falcon, Sales Manager. Does that infer that Joseph V. Falcon replaced W.D.Higgins as sales Manager in 1951?

Unless you look at the 99DE and 99PE as glorified DL's. They share many of the same features.. just change the checkering and engrave the receivers.

Originally Posted by Calhoun

Unless you look at the 99DE and 99PE as glorified DL's. They share many of the same features.. just change the checkering and engrave the receivers.

OK.

Originally Posted by TomA

Rory there were 3 different catalogs for 1951, 30-51, SM-1-51 and cc-1-51. My cc-1-51 came with letter that started with (In response to your inquiry) and is signed as W.D. Higgins/hd Sales Manager. Catalog 30-51 came with letter signed by Joseph V. Falcon, Sales Manager. Does that infer that Joseph V. Falcon replaced W.D.Higgins as sales Manager in 1951?

Interesting! I would guess you are right, that Falcon took over. I've got some letters signed Higgins as well, not sure what years. Something to look into.

Do any of those catalogs for 1951 list newspaper advertising "mats" that customers should purchase to run in local newspapers? The catalogs I have that have similar form numbers to the ones you list don't have the advertising in them (that I've found, at least).

[Linked Image from savagefest.net]

Originally Posted by Fireball2

Originally Posted by Calhoun

Unless you look at the 99DE and 99PE as glorified DL's. They share many of the same features.. just change the checkering and engrave the receivers.

OK.

I really don't know if the 99CE should be considered a latter day 99PE or not.. obviously the patterns are similar. Just thought I'd throw that out there.

But the 75th Anniversary was built on a 99E receiver chassis, and I think it's pretty clear the 99DE/99PE were built on a 99DL base design. 99's evolved from beginning to end, not too many just "popped" out as a brand new design.

No newspaper advertising for "Mats" in my 1951 catalogs.

Originally Posted by Calhoun

If anybody looks close.. you might recognize the name of the Savage Arms Sales Manager on the accompanying letter.

I've got some more research to do, but,...
Joseph V. Falcon was born in 1902 in Evanston, Ill.
In 1929 he was married in Evanston. (Chicago)
I have Falcon's 1907 pistol that letters to him while he was at Montgomery Ward which was headquartered in Chicago in the early '30's if I recall correctly.
In 1940, '49, 51 Falcon is located in Broom County, New York. 50-60 miles SW of Utica. Not sure of employment at this time.
The sale literature above puts Falcon at Savage in Jan. 1952 in Chicopee as sales manager at Savage.
I have posted the Savage Exec pic on the Boardwalk that appears ~1950's where Falcon is President of Savage.
The Falcon Rifle was presented in 1967 at retirement in Westfield.
Falcon died Jan. 1994 in Hampden County, MA at age 92.

Originally Posted by Calhoun

Originally Posted by TomA

Rory there were 3 different catalogs for 1951, 30-51, SM-1-51 and cc-1-51. My cc-1-51 came with letter that started with (In response to your inquiry) and is signed as W.D. Higgins/hd Sales Manager. Catalog 30-51 came with letter signed by Joseph V. Falcon, Sales Manager. Does that infer that Joseph V. Falcon replaced W.D.Higgins as sales Manager in 1951?

Interesting! I would guess you are right, that Falcon took over. I've got some letters signed Higgins as well, not sure what years. Something to look into.

Some more info..

Dec. 1925 - W.D. Higgins appointed Assistant Manager of arms sales, under T. L. Hopkins
April 21, 1941 - T. L. Hopkins passed away. W.D. Higgins became Sales Manager.
June 16, 1941 letters - W.D. Higgins is Sales Manager; A. W. Schenck is Assistant Sales Manager.
1946 - W.D. Higgins is Sales Manager
November, 1950 - W.D. Higgins is promoted to Vice President of Sporting Arms division at Savage Arms. Joseph V. Falcon succeeds W.D. Higgins as Sales Manager, being brought over from Drybak Corp. in Binghamton, NY
April, 1955 - Joseph V. Falcon elected to Vice President and Director of Sales
August, 1956 - Joseph V. Falcon becomes Vice President and Asst. General Manager of Savage
Feb. or Mar. of 1957 - Joseph V. Falcon elected President upon the resignation of President Frederick F. Hickey, due to reasons of health.

The Dec 14, 1950 Retail Price list states that Weaver Telescopic sights will be fitted on 99-R and 342 rifles when shipped from stock and special order.

Originally Posted by Southern_WI_Savage

Originally Posted by Calhoun

If anybody looks close.. you might recognize the name of the Savage Arms Sales Manager on the accompanying letter.

Updated. Thanks Rory!
I've got some more research to do, but,...
Joseph V. Falcon was born in 1902 in Evanston, Ill.
In 1929 he was married in Evanston. (Chicago)
I have Falcon's 1907 pistol that letters to him while he was at Montgomery Ward which was headquartered in Chicago in the early '30's if I recall correctly.
In 1940, '49, 51 Falcon is located in Broom County, New York. 50-60 miles SW of Utica. Not sure of employment at this time.
The sale literature above puts Falcon at Savage in Jan. 1952 in Chicopee as sales manager at Savage.
April, 1955 - Joseph V. Falcon elected to Vice President and Director of Sales
August, 1956 - Joseph V. Falcon becomes Vice President and Asst. General Manager of Savage
Feb. or Mar. of 1957 - Joseph V. Falcon elected President upon the resignation of President Frederick F. Hickey, due to reasons of health.
I have posted the Savage Exec pic on the Boardwalk that appears to be post March '57 where Falcon is President of Savage.
The Falcon Rifle was presented in 1967 at retirement in Westfield.
Falcon died Jan. 1994 in Hampden County, MA at age 92.

Originally Posted by Southern_WI_Savage

Updated. Thanks Rory!
I've got some more research to do, but,...
Joseph V. Falcon was born in 1902 in Evanston, Ill.
In 1929 he was married in Evanston. (Chicago)
I have Falcon's 1907 pistol that letters to him while he was at Montgomery Ward which was headquartered in Chicago in the early '30's if I recall correctly.
In 1940, '49, 51 Falcon is located in Broom County, New York. 50-60 miles SW of Utica. Not sure of employment at this time.
November, 1950 - Joseph V. Falcon succeeds W.D. Higgins as Sales Manager, being hired from Drybak Corp. in Binghamton, NY
The sale literature above puts Falcon at Savage in Jan. 1952 in Chicopee as sales manager at Savage.
April, 1955 - Joseph V. Falcon elected to Vice President and Director of Sales
August, 1956 - Joseph V. Falcon becomes Vice President and Asst. General Manager of Savage
Feb. or Mar. of 1957 - Joseph V. Falcon elected President upon the resignation of President Frederick F. Hickey, due to reasons of health.
I have posted the Savage Exec pic on the Boardwalk that appears to be post March '57 where Falcon is President of Savage.
The Falcon Rifle was presented in 1967 at retirement in Westfield.
Falcon died Jan. 1994 in Hampden County, MA at age 92.

Don
Any of those names from the 40's come up in the Vickie sketch?

Chris, i'll have to check!

I know Falcon had a summer place on lake Winnipesaukee in Wolfboro,supposed to be some high end savages lurking over that way.

Originally Posted by Loggah

Chris, i'll have to check!

I know Falcon had a summer place on lake Winnipesaukee in Wolfboro,supposed to be some high end savages lurking over that way.

GIVE me a BREAK, Don. If there were high end Savages over Wolfboro way, you and the Dick would be all over them like stink on S H I T!!!!!!!!!!!!!!!!

The engraving of the 99CE is kind of a simplified version of the 99PE engraving. To me it's a bit of a stretch to say the CE evolved from the PE since it's a detachable magazine rifle. On the other hand the 99DE and 99PE do look like embellished 99DL's. This is also true of the Falcon, O'Conner and my rifle pictured above. Savage also used the PE basic design for the detachable magazine engraving prototype produced in the 1970's. I has the deer on the bottom of the magazine similar to the 99DE. I posted pics of it on here after I got it from Ralph McElwain in 2020.
The bottom line is that Savage kept using the basic design of the PE engraving for rifles produced in the 1960's, 1970's and 1996.

Originally Posted by Calhoun

Originally Posted by Southern_WI_Savage

Updated. Thanks Rory!
I've got some more research to do, but,...
Joseph V. Falcon was born in 1902 in Evanston, Ill.
In 1929 he was married in Evanston. (Chicago)
I have Falcon's 1907 pistol that letters to him while he was at Montgomery Ward which was headquartered in Chicago in the early '30's if I recall correctly.
Falcon was a buyer of firearms and sporting goods for Montgomery Ward & Co. in Chicago from 1925-1939.
In 1940, '49, 51 Falcon is located in Broome County, New York. 50-60 miles SW of Utica. Not sure of employment at this time.
Falcon was vice-president of Drybak Corp in Binghamton, NY, a hunting and clothing manufacturer from 1939-1950.
November, 1950 - Joseph V. Falcon succeeds W.D. Higgins as Sales Manager, being hired from Drybak Corp. in Binghamton, NY
The sale literature above puts Falcon at Savage in Jan. 1952 in Chicopee as sales manager at Savage.
April, 1955 - Joseph V. Falcon elected to Vice President and Director of Sales
August, 1956 - Joseph V. Falcon becomes Vice President and Asst. General Manager of Savage
Feb. or Mar. of 1957 - Joseph V. Falcon elected President upon the resignation of President Frederick F. Hickey, due to reasons of health.
I have posted the Savage Exec pic on the Boardwalk that appears to be post March '57 where Falcon is President of Savage.
The Falcon Rifle was presented in 1967 at retirement in Westfield (1950-1967).
Falcon died Jan. 1994 in Hampden County, MA at age 92.

2 years ago most didn't even know who Joseph Falcon was.
The man appears to have been a sportsman with a professional career of over 40 years with 3 companies in the outdoor sporting industry.

Umm.. I have him as designing outdoor coats for Montgomery Wards and then for Drybak's. You sure about the purchasing firearms? It would be odd that a clothing designer was also in charge of purchasing firearms.

Patents 1980394, 2349035, 2443447

Originally Posted by Calhoun

Umm.. I have him as designing outdoor coats for Montgomery Wards and then for Drybak's. You sure about the purchasing firearms? It would be odd that a clothing designer was also in charge of purchasing firearms.

Patents 1980394, 2349035, 2443447

Like everyone, I only know what I read. And as I've said before, take all genealogy with a grain of salt 'cause there is usually more to the picture.

In Falcon's case I recently read a short bio of Falcon's that was included in his college alumni magazine. The red highlights above are directly from that magazine. No reason to not believe it.
And it seems reasonable the Montgomery Ward firearms purchaser would have access to suppliers such as Savage, thus the 1907 pistol w/mother of pearl grips that letters to Falcon while at Montgomery Ward Co.
I've seen some Falcon/patient sort of stuff too for Savage and Drybak, but, really haven't explored that angle at this point.
I'll keep-a-looking....

The first patent I gave was assigned to Montgomery Wards with Falcon as the designer, the second two are assigned to Drybak with Falcon the designer. Outdoor coats, if I remember right.

Most of my stuff is coming from trade magazines that announce staffing changes, or in the case of the patents from the registers of patents. I like finding announcements of events from the time they happened.

yes LBK I do have the Wolfboro connection and my man is on it he knows the family and knows of the rifle. He is on it i might have to borrow money from LOGGAH if it becomes available I will own it. Great hunting season 195lb 10 point with a 250 Savage. Just got back from Texas 6x5 mule deer 300 plus yard shot. Great time

Originally Posted by topnotch99

yes LBK I do have the Wolfboro connection and my man is on it he knows the family and knows of the rifle. He is on it i might have to borrow money from LOGGAH if it becomes available I will own it. Great hunting season 195lb 10 point with a 250 Savage. Just got back from Texas 6x5 mule deer 300 plus yard shot. Great time

Fantastic on all fronts. Congratulations. You struck like a hungry trout....................

Originally Posted by Calhoun

The first patent I gave was assigned to Montgomery Wards with Falcon as the designer, the second two are assigned to Drybak with Falcon the designer. Outdoor coats, if I remember right.

Most of my stuff is coming from trade magazines that announce staffing changes, or in the case of the patents from the registers of patents. I like finding announcements of events from the time they happened.

All fine and good.
I just have the impression that Joseph Falcon was educated/Ivy League and groomed for executive management. Which is where it appears much of his career lies.
Maybe he did design things that were patent worthy, or maybe he was the responsible party for the patent worthy items?? Doesn't really matter, just curious.
Interesting character with lots of Savage history nonetheless.

I'm curious about the pistol. A pearl handled 1907 sold in the 1920's or 1930's? Is there an old thread on that?

Originally Posted by Calhoun

I'm curious about the pistol. A pearl handled 1907 sold in the 1920's or 1930's? Is there an old thread on that?

No thread that I am aware of.
I got the Falcon pistol & letter from Bailey. Not sure how he got it, but I'll ask next we talk.
The pistol is an older pistol, shipped, returned to factory, stored for years, re-shipped to Falcon/Montgomery Ward..
I could do several posts about the man and the gun and I probably will...

https://www.gunheritage.com/product...ge-presentation-savage-model-1907-pistol

Wedding present from parents, in-laws or bride, possibly?

Originally Posted by Calhoun

Wedding present from parents, in-laws or bride, possibly?

I have to review the letter again, but pretty sure it dates to early '30's. Marriage was '29.
I think more likely the Montgomery Ward purchase agent had an inroad to Savage Arms.
Letter/Ledgers I've viewed generally include the store that purchased the item vs. the person himself.
Speculative at this point.

Stock market crashed in October, 1929. A pre-paid wedding present that was delivered late (Jan 17, 1930) seemed possible to me rather than a random, expensive gun purchase after massive bank closures and a new marriage. But it's just a guess.

Ran into a 1950 reference which called him a firearms and outdoor equipment "specialist" at Montgomery Ward prior to his work at Drybak, and found another patent of his. This time for a gun sight from Monkey Wards (2058968). That patent lists him as the inventor, and has him living in Evanston, Ill. in September, 1934.

Seems he went from patenting stuff for Montgomery Wards to patenting stuff for Drybak, to selling for Savage. Now maybe his patents at Montgomery Wards were a "sideline" of inventions that he worked on at night and weekends that he sold to Montgomery Wards, and his full time job was helping manage outdoor sporting goods purchases and sales? But can't find any proof of that except for much later comments.

A Joseph G. Falcon of Evanston, Illinois filed quite a number of patents in the 1890's to early 1900's. Presume that's his father. So "inventing" might have been a sideline for Joseph V... ??

We're on the right track here.
J.G. Falcon was indeed J.V.'s father who is recorded as submarine diver in 1880, submarine contractor in 1910, 1920. His father, Peter G. Falcon was a submarine engineer as well in 1880.
Must have been a ship yard nearby on Lake Michigan.

[Linked Image from i.imgur.com]

Submarine diver? Interesting. Probably explains his patent 467927, "Apparatus For Laying Iron Pipe Under Water".

Somewhere out in the world is a Stevens Shotgun Lamp!

[Linked Image from i.imgur.com]

Originally Posted by Calhoun

I'm curious about the pistol. A pearl handled 1907 sold in the 1920's or 1930's? Is there an old thread on that?

Originally Posted by Southern_WI_Savage

Somewhere out in the world is a Stevens Shotgun Lamp!

[Linked Image from i.imgur.com]

From Mr. DuBuisson's obit...
In 1943, shortly after the birth of his first child, Charles David, Mr. DuBuisson entered the United States Army and earned a commission as a second lieutenant. He served as an artillery officer in Europe until his discharge in 1945 with the rank of captain.
After the war, Mr. and Mrs. DuBuisson settle in Chatham, NJ, where in 1950 their second son, Robert Laird, was born. In 1954, the family moved to Longmeadow, Mass., and Mr. DuBuisson took a job with the Savage Arms Corp. as advertising manager. He rose to vice president for marketing and then president. In 1976, he retired from Savage's parent company, Emhart Corp., now a part of Black & Decker.

Shipped to J. V. Falcon and charged to advertising? That's an interesting note. I wonder if they pulled multiple, old handguns out of storage and handed them out to different store buyers after refurbing them? That could be a job combing thru the ledgers looking for that though.

Originally Posted by Calhoun

Shipped to J. V. Falcon and charged to advertising? That's an interesting note. I wonder if they pulled multiple, old handguns out of storage and handed them out to different store buyers after refurbing them? That could be a job combing thru the ledgers looking for that though.

Yea, it appears to be a freebie from Savage to the purchase agent (Falcon) at Montgomery Ward's.
A common practice, even today to help insure "business as usual".