Home Forums Hunting & Shooting Savage Collectors 1952 (?) Fine Points To Help You Sell

Anybody seen one of these? It has no form number, no year, but it came with the attached 1952 trade agreement. It's not the 1952 consumer catalog, because it has a couple pages on purchasing advertising for Savage rifles.

The cover is practically identical to the 1951 catalog, just change the line with "to help you sell" to "about".

Cornell Pubs has one scanned and listed as 1950.. but that gives me no confidence.

Is it 1952? Or was the trade agreement put in later and it's a 1951? Other? Rick? Gene? Fug? Anybody?

Ooh.. actually I guess there's two 1951 catalogs. One that looks like this, and one that's a lot different. Guessing the similar one is a sales guide, and the other a consumer catalog.

Which would argue for this being the 1952 sales guide.

PS: Interesting note on the 99's page...


Might be the explanation for those drilled and tapped EG's that we see sometimes..

If anybody looks close.. you might recognize the name of the Savage Arms Sales Manager on the accompanying letter.

https://bulletin.accurateshooter.com/2017/10/the-company-presidents-rifle-fanciest-savage-ever/

[quote=Calhoun]If anybody looks close.. you might recognize the name of the Savage Arms Sales Manager on the accompanying letter.

What the hell is this?



Barack H. Obama says:
November 22, 2015 at 4:44 pm
Savage, bring the 99 back, please!

I never bother reading comments, but that's kinda funny!

While I'm not fond of post million 99s, I would gladly accept this! Would this one have started life as a DL?

Embellished PE

YOU said "look close" so I did.

I couldn't contact accurateshooter.com to get permission to include photos of this 99 in my new book. However, I do have the rifle that is very similar to this one. It'll be in the new book. The only differences I can see is mine doesn't have any ones name engraved on the bottom of the receiver. Of course there is some variation in the engraving. The engraving is highly embellished 99PE so I refer to this as a special PE.
some pics




Kind of got off the original intent of the thread

.284?

Would the 99CE's just be embellished PE's then? There's no denying the 99CE pattern is based on the 99PE.

I was more making the distinction that it wasn't a DL. I'll leave you to decide the rest.

Rory there were 3 different catalogs for 1951, 30-51, SM-1-51 and cc-1-51. My cc-1-51 came with letter that started with (In response to your inquiry) and is signed as W.D. Higgins/hd Sales Manager. Catalog 30-51 came with letter signed by Joseph V. Falcon, Sales Manager. Does that infer that Joseph V. Falcon replaced W.D.Higgins as sales Manager in 1951?

Unless you look at the 99DE and 99PE as glorified DL's. They share many of the same features.. just change the checkering and engrave the receivers.

OK.

Interesting! I would guess you are right, that Falcon took over. I've got some letters signed Higgins as well, not sure what years. Something to look into.

Do any of those catalogs for 1951 list newspaper advertising "mats" that customers should purchase to run in local newspapers? The catalogs I have that have similar form numbers to the ones you list don't have the advertising in them (that I've found, at least).

I really don't know if the 99CE should be considered a latter day 99PE or not.. obviously the patterns are similar. Just thought I'd throw that out there.

But the 75th Anniversary was built on a 99E receiver chassis, and I think it's pretty clear the 99DE/99PE were built on a 99DL base design. 99's evolved from beginning to end, not too many just "popped" out as a brand new design.

No newspaper advertising for "Mats" in my 1951 catalogs.

I've got some more research to do, but,...
Joseph V. Falcon was born in 1902 in Evanston, Ill.
In 1929 he was married in Evanston. (Chicago)
I have Falcon's 1907 pistol that letters to him while he was at Montgomery Ward which was headquartered in Chicago in the early '30's if I recall correctly.
In 1940, '49, 51 Falcon is located in Broom County, New York. 50-60 miles SW of Utica. Not sure of employment at this time.
The sale literature above puts Falcon at Savage in Jan. 1952 in Chicopee as sales manager at Savage.
I have posted the Savage Exec pic on the Boardwalk that appears ~1950's where Falcon is President of Savage.
The Falcon Rifle was presented in 1967 at retirement in Westfield.
Falcon died Jan. 1994 in Hampden County, MA at age 92.

Some more info..

Dec. 1925 - W.D. Higgins appointed Assistant Manager of arms sales, under T. L. Hopkins
April 21, 1941 - T. L. Hopkins passed away. W.D. Higgins became Sales Manager.
June 16, 1941 letters - W.D. Higgins is Sales Manager; A. W. Schenck is Assistant Sales Manager.
1946 - W.D. Higgins is Sales Manager
November, 1950 - W.D. Higgins is promoted to Vice President of Sporting Arms division at Savage Arms. Joseph V. Falcon succeeds W.D. Higgins as Sales Manager, being brought over from Drybak Corp. in Binghamton, NY
April, 1955 - Joseph V. Falcon elected to Vice President and Director of Sales
August, 1956 - Joseph V. Falcon becomes Vice President and Asst. General Manager of Savage
Feb. or Mar. of 1957 - Joseph V. Falcon elected President upon the resignation of President Frederick F. Hickey, due to reasons of health.