4th point is correct in what he said- r.e. the "average" hunter thinks he wants to shoot at 500-600 yards and wants the laziest/easiest they can get. They think that BDC reticles are "it". They are mostly ignorant, which in and of itself isn't "bad" per se, they simply don't know what they don't know.
One of the offshoot benefits of SWFA OWNING the market in reasonable cost truly reliable scopes is all the people who have been forced to buy "busy and complicated" mil/mil scopes then realizing that it isn't complicated, and in fact is the easiest way to get hits. People are being forced to actually learn.
