You can often (maybe even usually) buy rimfire ammo cheaper off the Internet these days. Add in the gas expended to search several stores and it gets better yet, even after paying for the shipping.

Am expecting some rimfire ammo today that, with shipping, cost 2/3 the price I've seen on any of the same stuff in local stores. And it's delivered right to my front door.

“Montana seems to me to be what a small boy would think Texas is like from hearing Texans.”
John Steinbeck