Hell, just google "coldboremiracle" and witness all the social media sites and channels, with the copious hashtags and pimping of everything including his kids in order to find or appease a sponsor so he can continue to be an unethical SOB.
America needs to understand that our troops are not 'disposable'. Each represents a family; Fathers, Mothers, Sons, Daughters, Cousins, Uncles, Aunts... Our Citizens are our most valuable treasure; we waste far too many.
